The Herscelle Saldanha Show
Case study
The Herscelle Saldanha Show - Podcast Brand Identity
A podcast branding and website project designed to turn a personal voice into a coherent, polished and expandable brand world.
Industry:
Media & Storytelling
Location:
India
Reach:
Domestic with global listenership
Year:
2025
Team:
Hardik Singh, Supriya Narayanan
Services:
Brand Strategy, Podcast Branding, Visual Identity, Logo Design, Colour and Typography, Brand Assets, Cover Art, Social Templates, Website Design
The brief
The Herschelle Saldanha Show was created as a space for thoughtful conversations, personal reflections and diverse perspectives. The brand needed to feel personal yet polished, giving Herschelle a coherent platform for his voice, ideas and evolving body of content.
The identity had to feel refined without becoming cold, expressive without becoming loud and confident enough to support the studio’s next chapter while still allowing the architecture itself to remain the hero.
The thinking
We approached the project as a connected storytelling system. The podcast needed to feel intimate enough for personal reflection, but structured enough to support a growing archive of episodes, themes and future extensions.
The visual language was anchored in deep navy, balanced by warm peach and orange accents, with a clean editorial typographic system. This allowed the identity to move across covers, banners, social templates and website sections without losing consistency.
Below is a small snippet of the project. To check out the full case study, please visit our Behance page.
The work
What we built
- Podcast brand strategy
- Visual identity and logo direction
- Colour and typography system
- Podcast cover direction
- Social templates and Canva assets
- Website visual direction
- Brand asset system
Where it stands
The podcast identity has been developed into a cohesive brand world across podcast covers, visual assets, social templates and owned digital touchpoints. It gives The Herschelle Saldanha Show a consistent system for presenting conversations, personal reflections and future content with clarity, warmth and credibility.
Services used
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