Dopties
Case study
Dopties - Pet Tech Brand Identity & Digital Assets
A trust-first visual identity system for a pet adoption platform designed to make adoption feel warmer, safer and more connected.
Industry:
Pet Adoption & Digital Services
Location:
Pune, India
Reach:
India
Year:
2026
Team:
Krishaa Dewadiga, Supriya Narayanan
Services:
Visual Identity, Logo System, Colour and Typography, Icon and Badge Systems, Photography Direction, Digital/Social Guidance, Brand Guidelines
The brief
Dopties was created to make pet adoption more meaningful, responsible and human. The platform helps adopters discover pets while giving rescuers, fosters and organisations a clearer path to finding permanent homes.
The brand needed to balance emotion with credibility. It had to feel warm enough for families and adopters, but structured enough to build trust with the people and organisations caring for animals.
The thinking
We built the brand around a simple principle: trust must come before scale. The identity needed to make adoption feel approachable without making it feel casual or careless.
The line “Built around trust. Designed for connection.” captures the strategic foundation, while “Adopt Your New Bestie” brings warmth and memorability. The system was designed to grow beyond adoption into a broader ecosystem for care, services, records and community.
Below is a small snippet of the project. To check out the full case study, please visit our Behance page.
The work
What we built
- Visual identity system
- Logo system
- Colour and typography direction
- Icon and badge system
- Photography direction
- Digital and social guidance
- Brand guidelines
Where it stands
The completed guidelines give Dopties a cohesive system for launch and future growth. The identity is currently being implemented across all digital and physical touchpoints.
Services used
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