Bna Kim
Case study
Bna Kim - Personal Brand Strategy & Visual Identity
A brand strategy and identity project for a luxury lifestyle brand shaped by Korean restraint, Middle Eastern warmth and a global point of view.
Industry:
Luxury & Lifestyle
Location:
South Korea and the Middle East
Reach:
Global
Year:
2024
Team:
Christine Lee, Mona Lisa Hanson, Supriya Narayanan
Services:
Personal Branding, Brand Strategy, Market Research, Positioning, Visual Identity, Brand Asset Creation, Social Media Creative Direction
The brief
BNA KIM was shaped by two culturally rich worlds: South Korea and the Middle East. The opportunity was to build a brand identity that could feel globally sophisticated while still carrying the founder’s cultural perspective.
The brand needed to balance restraint with richness, precision with warmth and premium cues with emotional connection. The final world had to feel cohesive, not decorative.
The thinking
We treated the project as a conversation between cultural codes. Korean minimalism brought clarity, control and elegance, while refined Middle Eastern richness introduced warmth, depth and intimacy.
The identity needed to hold both worlds without reducing either into cliché. Colour, typography, tone and visual rhythm were used to create a brand that could feel luxurious, personal and globally legible.
Below is a small snippet of the project. To check out the full case study, please visit our Behance page.
The work
What we built
- Brand strategy and positioning direction
- Market and category research
- Visual identity direction
- Colour and typography direction
- Brand asset creation
- Tone and emotional direction guided by the Lover and Innocent archetypes
Where it stands
The identity gives BNA KIM a distinctive cross-cultural foundation for luxury communication. The brand direction has begun being implemented across her social media and internal influencer engagement efforts.
Services used
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