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Projects / My Willow
Brand Strategy and Development
Brand Identity
Market Research & Analysis
My Willow
Overview
Client
My Willow
Services
Brand Strategy & Development
Market Research & Analysis
Brand Identity
Brand Asset Creation
Packaging Design
My Willow
Embracing Timeless Beauty & Inclusivity
Amid the transformative era of COVID-19, My Willow emerged in the skincare realm, inspired by the personal journey and resilience embodied in Korean skincare practices, aiming to offer timeless beauty solutions. The brand has pioneered in introducing inclusive and age-positive Korean skincare products, while breaking stereotypes and fostering a supportive community for mature skin
Projects / The Olive Mappers
Brand Strategy and Development
Brand Identity
Market Research & Analysis
My Willow
Overview
Client
My Willow
Services
Brand Strategy & Development
Market Research & Analysis
Brand Identity
Brand Asset Creation
Packaging Design
My Willow
Embracing Timeless Beauty & Inclusivity
Amid the transformative era of COVID-19, My Willow emerged in the skincare realm, inspired by the personal journey and resilience embodied in Korean skincare practices, aiming to offer timeless beauty solutions. The brand has pioneered in introducing inclusive and age-positive Korean skincare products, while breaking stereotypes and fostering a supportive community for mature skin
Overview
Project
Goals & Solution
Goals
To redefine beauty rituals by proving the efficacy of My Willow's products for diverse and mature skin, ensuring every woman can rediscover her radiance.
Challenges
Facing the task of redefining Korean skincare to be inclusive and age-positive, My Willow aimed to showcase its effectiveness across diverse ethnicities and empower women to embrace their natural beauty journey.
Research & Insight
identified a core audience of women aged 25-45, focusing on achieving radiant skin amidst concerns like acne and uneven tones, reflecting a trend towards minimal makeup and sustainable skincare.
Solution
Through in-depth market analysis, The 8th Archer positioned My Willow as a transformative skincare brand that weaves Korean heritage with a commitment to wellness, encapsulated in a sophisticated visual identity.
Overview
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Project
Problem & Solution
Goals
To redefine beauty rituals by proving the efficacy of My Willow's products for diverse and mature skin, ensuring every woman can rediscover her radiance.
Projects / My WILLOW
Challenges
Facing the task of redefining Korean skincare to be inclusive and age-positive, My Willow aimed to showcase its effectiveness across diverse ethnicities and empower women to embrace their natural beauty journey.
Research & Insight
identified a core audience of women aged 25-45, focusing on achieving radiant skin amidst concerns like acne and uneven tones, reflecting a trend towards minimal makeup and sustainable skincare.
Solution
Through in-depth market analysis, The 8th Archer positioned My Willow as a transformative skincare brand that weaves Korean heritage with a commitment to wellness, encapsulated in a sophisticated visual identity.
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Research Stages
Research & Insight
Identified a core audience of women aged 25-45, focusing on achieving radiant skin amidst concerns like acne and uneven tones, reflecting a trend towards minimal makeup and sustainable skincare.
Brand Archetype
The Caregiver – Primary archetype, emphasizing care and nurturance with every skincare solution.
The Sage – Secondary archetype, imparting age-positive wisdom and a holistic beauty approach.
Research Stages
Research & Insight
Identified a core audience of women aged 25-45, focusing on achieving radiant skin amidst concerns like acne and uneven tones, reflecting a trend towards minimal makeup and sustainable skincare.
Brand Archetype
The Caregiver – Primary archetype, emphasizing care and nurturance with every skincare solution.
The Sage – Secondary archetype, imparting age-positive wisdom and a holistic beauty approach.
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Visual Identity
Logo, Colors, and Visual Identity
A timeless wordmark logo and a willow leaf icon symbolize growth and authenticity. The color palette, inspired by forest mysticism, alongside modern fonts Audrey and Poppins, underscores a minimalist luxury aesthetic.
CONCLUSION
Transforming My Willow into a beacon of diversity, age-positivity, and transformative skincare, we managed to successfully redefine skincare standards, while emphasizing individual beauty and the journey towards embracing one's natural glow.
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Visual Identity
Logo, Colors, and Visual Identity
A timeless wordmark logo and a willow leaf icon symbolize growth and authenticity. The color palette, inspired by forest mysticism, alongside modern fonts Audrey and Poppins, underscores a minimalist luxury aesthetic.
Conclusion
Transforming My Willow into a beacon of diversity, age-positivity, and transformative skincare, we managed to successfully redefine skincare standards, while emphasizing individual beauty and the journey towards embracing one's natural glow.
Research Stages
Research & Insight
In-depth research found that large and medium-sized corporates primarily seek recruitment services, but insights also showed a pronounced need for training and consulting to tackle their extensive challenges. This insight ensures that the services are finely tuned to an audience that is both sophisticated and focused on strategic career advancement and organizational growth.
Brand Archetype
The Sage – Primary Archetype, embodies passion and elegance, creating emotional connections through luxurious content
The Magician – Creates transformative experiences, turning career aspirations into realities.
More Cases
Our name reflects our journey, purpose, and passion for creativity
+91 98568 25489
Excited to turn your vision into reality?
The 8th Archer partner with ambitious brands. Contact us today and together we’ll create something extraordinary.
Excited to turn your vision into reality?
The 8th Archer partner with ambitious brands. Contact us today and together we’ll create something extraordinary.
+91 90823 50390
My Willow
Amid the transformative era of COVID-19, My Willow emerged in the skincare realm, inspired by the personal journey and resilience embodied in Korean skincare practices, aiming to offer timeless beauty solutions.
Location
Mumbai, India
Seoul, South Korea
